Job description

Job Description:

• Build off page and on page optimisation strategies to increase traffic and ranking and leads
• to client websites.
• Do excellent keyword research on various SEO tools for all types of keywords that can be
• used as blog topics and landing pages.
• Do aggressive competition research and draw insights and develop new strategies for
• improving rankings and conversions.
• Use the blog and content pages to drive organic traffic through new strategies.
• Identify and monitor SEO/ASO KPIs. Take ownership and build the toolset for SEO/ASO.
• Monitor, analysis & report performance using Google Analytics and webmaster tools of
• multiple search engines.
• Stay updated on the latest SEO trends, strategies and algorithm changes.
• Perform weekly site audits and identify scope of improvement in product, content and
• implementation of analytics
• Optimise content on daily basis for better search performance and see what kind of
• keywords can be used to drive more traffic through content.
• Work closely with off page team to execute creative off page campaigns and implement
• on page changes.
• Understand and implement technical SEO audits and changes
• Collaborate with developers and product teams to implement necessary features and
• changes.

Soft skills:

• 0-3 years of experience in SEO, ideally in a digital marketing agency.
• Must have a proven track record of working with high volume keywords, and delivering high volume traffic through organic.
• Must have in-depth technical understanding of on page and off page, and mobile SEO.
• Expert user of Google Analytics and Google Webmaster Tools and at least one market-
• leading tool for tracking user activity on websites.
• Experienced trouble-shooter with high proficiency in relevant diagnostic tools.

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Role : Full Stack Developer
Functional Area : Engineering – Software
Employment Type : Full Time, Permanent
Role Category : Software Development
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Education
UG : B.Tech/B.E. in Computers
PG : M.Tech in Any Specialization
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Key Skills
SEO Tools
Webmaster Tools
SEO Trends
Trouble Shooter