User experience (UX) design is an umbrella term representing the entire process of creating products and services that provide intuitive and delightful experience to their users.

People widely use terms like “UI/UX Design” or “Usability Design” to represent User Experience Design. However UI (User Interface) Design and Usability Design are subsets of UX Design.

Even though there is User Experience in everything that we use in our everyday lives (like a door, coffee mug or TV remote), off late the term UX Design has been mainly associated with digital/technology products.

The objective of user experience designing is not just creating products that are usable but also engaging, efficient and fun to use.

For any business that delivers its service or product through an app or website, UX design is as critical as sales, branding or marketing. Because good UX design directly improves the bottom line.

Even if it is a bank with brick and mortar branches all across the country, their app would be the most important channel in which customers interact with the business, making UX a critical factor influencing customer happiness and revenue.

It is found that “every dollar invested in UX brings $100 in return”. This is an average figure, but it’s a ROI of an impressive 9,900%. This stunning return is due to increased conversion rate, increased customer retention, lower customer acquisition cost, lower support costs and improved trust and increased market share.

When it comes to the UX design process, there is no universal standard as such. Different companies, agencies, designers and product managers follow different approaches, techniques and tools.

There are multiple stages in the design process as per the methodology you prefer. Our approach is inspired by the “Double Diamond” model proposed by the British Design Council. Our process include- Discover, Define, Design and Deploy.

There are multiple factors influencing the cost of a UX design project. The factors include scope and scale of the project, nature of the project (starting from scratch, revamping existing design), platforms (mobile, web, TV, kiosk), technology involved, and design services included (user research, interviews, testing) and delivery deadline to name a few.

It’s difficult to provide a number upfront without understanding the requirements and full scope of the project. We usually charge  £25 to £40 per hour based on the complexity and size of the project. Our typical UX projects range anywhere between £10,000 to £50,000 and could go well above £100,000 depending on the scope.

All the factors influencing the cost (scope, complexity, platforms, budget, client feedback) will also affect the delivery timeline of a UX design project. A typical UX design project could go anywhere between 2-3 months to 6 months for a small-medium sized project. Bigger projects could take more than 6 months to 1 year depending on the scope and complexity.